Leading the Service Industry Blog

Setting SMART Goals for a Landscaping Business

by April Scarlett on June 22, 2015

You have worked hard to become an expert landscaper. But, after starting your business you are more overwhelmed than you thought possible.

SMART Goals (Specific, Measurable, Attainable, Realistic and Time bound)

Business may be overwhelming because of the goals or lack of goals set by the business owner. By setting SMART (Specific, Measurable, Attainable, Realistic and Time bound) short and long-term goals you are more likely to feel less overwhelmed, because goals make it easier to plan for the future. Take the time to plan your landscaping business, remembering that failing to plan is planning to fail.

Know what it is that you want to accomplish. Does your goal clearly and specifically state what you are trying to achieve? Ask yourself what needs improvement. The more specific the goal the more likely you are to achieve it.

Be Measurable!

How will you know when you've accomplished your goals? Clearly define your goals so you can recognize when you've reached them for both short-term and long-term. For all your goals make sure you note where you are now and where you want to be and chart your progress.

Be Attainable!

Can you possibly reach your goals? Is your goal personal or dependent upon others? May others interfere with your progress? Can your goal be made more individual? Have you considered what factors may prevent you from accomplishing your goal? If you decide you want to earn 100% profit a year you've set an unattainable goal. A SMART attainable goal would be 10% profit a year, doing it sensibly and safely.

Be Realistic!

Why is achieving this goal important to you? It is important to be realistic about what you need to survive, and what you can actually get from your landscaping business. For example, you decide that the goal you must reach for your landscaping business in the first year is $500,000, which may be a realistic goal if the total cost in running the business is only $450,000. That leaves $50,000 as a profit. But if you set that same goal of $500,000 and the landscaping business costs $499,000 to run, then you only have $1,000 left over you. That's not much of an income to live off and will very likely not succeed.

Be Time-bound!

Set a timetable. Getting a successful landscaping business in two weeks is pressing the time target a bit. Most short-term goals should be time targeted for 8 weeks and long-term 6-12 months.


Start setting your SMART goals today. Franchising might just help you meet your goals, fill out a contact form today to learn more.

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